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Chanel’s New Campaign Celebrates an Icon

There are few bags that stand the take a look at of time higher than a Chanel. Namely, the Chanel 11.12 involves suggestions when one even thinks of an iconic model. Colloquially identified because the flap uncover, the create first came on the scene in the ‘80s, when Karl Lagerfeld reimagined the dwelling’s signature 2.55 (which was once first released in 1955), adding a double-C clasp, diamond quilted leather-primarily primarily based, and a series strap interlaced with leather-primarily primarily based. The comfort is model history.

Courtesy of Chanel

To honor the icon—and leaning into the reality that purchasers bear been extra desirous to put money into classic handbag sorts in 2020—the French atelier is inserting the 11.12 entrance and middle of its most up-to-date campaign. It stars alongside the arms of models Rianne van Rompaey, Anna Mouglalis, Imaan Hammam, Louise de Chevigny, and Zoé Adjani, lensed by Inez van Lamsweerde and Vinoodh Matadin.

“In model, each season the entire lot modifications so lickety-split, it’s tremendous to quiz these classic bags which bear been spherical for goodbye,” said van Rompaey. “It be the most renowned uncover on the earth.” While a Chanel uncover comes with a steep tag label, it’s one of many few model items you won’t remorse buying. The uncover has a storied recognition for retaining its tag over time, making it one of many smartest model investments you might per chance perhaps presumably put on.



Justine Carreon is the market editor at ELLE.com covering model, Dutch ovens, and model all any other time.

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