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Eliah Seton to join SoundCloud in a senior role?

2021 was already a enormous twelve months for SoundCloud [319 articles]”>SoundCloud. It is likely to be about to get plenty bigger.

Replace sources are telling MBW that Eliah Seton [1 article]”>Eliah Seton, the widely respected Warner Song Neighborhood [1,649 articles]”>Warner Song Neighborhood susceptible, is set to enroll in the streaming tune provider in a senior honest.

If moral, Seton’s hiring could be any other main coup for trace original SoundCloud CEO, Michael Weissman, following the birth of the provider’s “fan-powered” royalty mannequin earlier this month, and the appointment of Troy Carter to SoundCloud’s board in February.

Seton’s departure from WMG was confirmed by the major tune firm earlier this day (April 7). In a assertion, Seton eminent that he could be “sharing my subsequent chapter with all people very soon”.

New York-based mostly entirely Seton spent over a decade at Warner Song Neighborhood, main the firm’s world independent services division, ADA Worldwide, for the previous six years.

As such, Seton has enviable relationships with the world independent community – every labels and artists – which could clearly be regarded as a strength by indie-centered SoundCloud.

Having obtained artist services firm Repost Community in 2019, this day SoundCloud has a in an instant monetized (distribution and/or services) relationship with round 100,000 indie artists worldwide.

The aptitude hire of Seton raises the quiz of how ambitious this segment of SoundCloud’s industry could well change into, and even whether the firm could well get a play for more relate relationships with independent labels in future.

Within the intervening time, Seton has impressive M&A experience, having performed a key honest in WMG’s strategic acquisitions across the world in areas equivalent to China and Eastern Europe.

SoundCloud certainly has capital to make investments in M&A, following a $75m funding from SiriusXM [176 articles]”>SiriusXM final twelve months.


From 2019 till this month, Eliah Seton held the region of President of Unbiased Song & Creator Services and products for Warner Song Neighborhood worldwide, encompassing ADA.

In 2017, he oversaw the re-birth of WMG’s iconic Asylum Records as a brand original brand specializing in streaming and offering uniquely flexible recording deals to original and emerging artists.

As of November 2020, some 12 million creators (in conjunction with musicians, DJs, podcasters and tons others.) had been being heard on SoundCloud every month.Song Replace Worldwide

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