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PGA Tour bonus program to reward player impact

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  • Bob HarigESPN Senior Writer

    Finish

    • Senior golf author for ESPN.com
    • Covered golf for more than 20 years
    • Earned Evans Scholarship to motivate Indiana College

The PGA Tour set in attach this year a $40 million bonus belief that will pay the pinnacle 10 avid gamers in line with how much they “switch the needle” as but one more of their performance on the route.

In concept, avid gamers corresponding to Tiger Woods, Rickie Fowler, Bryson DeChambeau, Phil Mickelson and Jordan Spieth can be amongst those to income.

The concept that is to reward avid gamers who force engagement with sponsors and fans. It had been studied within the wake of an effort by a rival entity identified as the Premier Golf League that at some point soon of the last a number of years has attempted to lure avid gamers to a peculiar circuit that can perchance set up a world time desk with assured payments.

Is necessary as the Participant Affect Program, the belief became first reported by Golfweek. The PGA Tour confirmed a number of of the necessary arrangement to ESPN, including the $40 million bonus pool that will pay $8 million to the player within the No. 1 attach, with portions decreasing down to the 10th topic. The rankings will be particular by a number of components that gauge impact.

The Tour has been engaged on this arrangement for some time and became set to impart portions of it at the 2020 Players Championship, which became within the waste canceled attributable to the coronavirus pandemic. It set the belief in attach over the following months without fanfare.

As phase of this arrangement, the Tour has created a peculiar alternate unit known as the Players Partnerships inner the Players Relatives Division. It’s miles centered on all PGA Tour avid gamers and searching to relief them maximize off-the-route alternate opportunities.

“In professional golf, there is a dynamic that exists in no diversified sport or alternate,” acknowledged one player agent who did no longer prefer to be identified. “The needle-movers, the fellows who’re accountable for income, jog out and compete at the danger of no longer being compensated. Tom Cruise would now not shoot a movie free of price and scrutinize the plan it goes. The CEO at IMB can have performance and stock-equity bonuses. However no one goes to work in a matter attach and do not have any assured compensation.

“Tiger Woods may perchance play in golf tournaments, promote a million greenbacks value of tickets, be accountable for a colossal phase of a television contract. And he restful has to shoot rankings to win paid.”

Woods is no longer taking half in attributable to a serious car accident on Feb. 23, but his impact may perchance restful be satisfactory for him to reap a few of the rewards.

The $40 million is being funded during the PGA Tour and is now not tied to any corporate sponsorship.

The Tour acknowledged those that receive the funds will be particular in line with their “Affect Score,” which will be generated from a number of diversified metrics, including their popularity in a Google search, the Nielsen Brand Exposure rating, their Q rating, the MVP index rating and their Meltwater Mentions, which measures the frequency that a player generates coverage throughout varied media platforms.

In response to Golfweek, simulated impact rankings from 2019 had been produced to offer an concept of how the standings would have appeared. From that year, Woods — who won the Masters — would had been No. 1, followed by FedEx Cup champion Rory McIlroy, Brooks Koepka, Mickelson, Fowler, Spieth, Justin Thomas, Justin Rose and Adam Scott.

“Tiger have to be No. 1 on that checklist or no longer it is miles no longer linked what,” Koepka informed Golfweek. “He’s your total reason we’re capable of play for loads cash, your total reason this sport is as popular because it is miles, and the reason most of us are taking half in. No longer even terminate.”

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