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Ramon Alvarez-Smikle promoted to SVP, Head of Urban Digital Marketing at Interscope

Interscope Files has promoted Ramon Alvarez-Smikle to the placement of Senior Vice President, Head of Urban Digital Marketing on the trace.

Alvarez-Smikle will proceed to be primarily primarily based in IGA’s Santa Monica headquarters.

In this newly created operate, Alvarez-Smikle will oversee digital marketing and marketing efforts at some level of all of Interscope’s roster of hip-hop and R&B/Soul artists, reporting to Gary Kelly, Chief Income Officer/World Head of Streaming & Technique at Interscope Geffen A&M.

Alvarez-Smikle joined IGA in 2016, and correct by the final four years has spearheaded digital marketing and marketing campaigns for artists equivalent to J. Cole, Playboi Carti, 6LACK, Juice WRLD, Sheck Wes, Benny Blanco and a great deal of others.

He modified into named Senior Director Digital and Announce Marketing final year.

Sooner than Interscope, Alvarez-Smikle served as Music Partnerships Manager at Shazam, the place he helped to attain bigger trace and artist relatives for the firm. He started his profession on the Recording Academy, working in social media and writing for the organization’s web page Grammy.com.

“I’m grateful for the recent various and am taking a await breaking newer ground in 2021.”

Ramon Alvarez-Smikle

“The management crew at Interscope has created an environment that fosters digital innovation and creativity, which has enabled me to develop and make a contribution to the success of likely the most most fun artists on the earth,” said Alvarez-Smikle.

“I’m grateful for the recent various and am taking a await breaking newer ground in 2021.”

“He’s been a key player on the Interscope crew and we are joyful to love him take dangle of on an even greater operate within the firm.”

Gary Kelly, Interscope Geffen A&M

Kelly added: “Ramon is each extremely strategic and tremendously ingenious in his formula to digital marketing and marketing.

“He’s been a key player on the Interscope crew and we are joyful to love him take dangle of on an even greater operate within the firm.”

 Music Industry Worldwide

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