Ribble opens ‘possibly the best bike shop in the world’

Ribble Cycles has opened a brand original ‘omnichannel’ flagship showroom in the Ribble Valley, Lancashire, that it’s calling “presumably essentially the most attention-grabbing bike shop in the field”.

The emblem says it has reimagined retail by “personalising the physical in-store trip and mixing with a digitally enabled atmosphere to be paperless, efficient, partaking and consistently ‘are living’ with the flexibility to refine in true time messaging and merchandising.”

To this live, the original showroom has been designed to blend the digital with the physical to execute a particular, completely immersive and all-sensory particular person trip, in accordance to Ribble.

A signature scent has even been created to be used in store to extra strengthen the sensory trip.

The 2,000-square-foot showroom homes what Ribble claims is Europe’s biggest indoor 4k video wall, which it says will dramatically add extra value enhancement, engagement and customer interaction.

Every bike in the Ribble range shall be showcased, every body getting a safe quantity of position that’s supposed to “allow the consumer to work along with the bikes and treasure the accept as true with in ingredient.”

Detailed product files is equipped on digital masks monitors beside every bike, along side spec, geometry, pricing, FAQs and experiences.

Ribble says the human touch is restful recent, on the other hand, with a team that it describes as educated, passionate and qualified readily on hand to solution any questions and offer assistance.

David Stacey, Ribble’s business director, acknowledged: “We desired to execute a cost showcase which would outline the come forward for cycle retailing and record our world-class credentials. Striking the Ribble value trip in the coronary heart of the Ribble Valley jabber amongst essentially the most fabulous utilizing routes at once from our doorstep turned into of paramount importance. From the moment you step into the showroom you should per chance enter a actually immersive trip and this is able to per chance per chance fully plight the thought of a frail bike shop. I passionately like that now we contain created a fundamental step forward for retail standards and presumably essentially the most attention-grabbing bike shop in the field at launch.”

Varied key showroom formula encompass an indication of the Ribble job: its BikeBuilder instrument enables the consumer to customise builds with componentry alternatives – that are also on masks in store.

Further personalisation also will likely be executed with Ribble’s Custom Coloration option – the shop involves a Custom Coloration masks that contains the total colours and finishes on hand.

Ribble’s bikes are then constructed up in the UK by one mechanic from launch up to attain and both delivered or on hand for click on and derive.

Andy Smallwood, Ribble’s CEO, added: “This titillating jabber-of-the-artwork digitally centered showroom and value retail proposition is the fruits of fabulous work by the total team at Ribble and whereas now we were shopping and selling since 1897 this completely represents our vision for the come forward for the Ribble alternate as we proceed to innovate and disrupt the biking and leisure markets on our come to becoming a actually world-class value. This original flagship showroom showcases our fundamental investment and dedication to and vision for the emblem’s future with the digital technology integrated into this physical proposition bettering and complementing our alternate leading online customer scamper demonstrating the ambition and scale of our strategy”.

The original store also homes the Ribble Dwell digital showroom team, which enables possibilities worldwide to allege with one in all its experts through a are living one-come video chat and to trip the shop from home.

Starting up in the summertime the shop can even change into a hub for Ribble events and actions along side usual jog-outs, night talks, technical ‘how one can’ lessons, screenings and Zwift events, with extra files to seem at,

Ribble says formula from the original flagship store shall be constructed into extra shops as the emblem continues to prolong its physical portfolio footprint.

The tackle of the original showroom is: Ribble Cycles, Unit 1, Barrow Brook Substitute Park, Barrow Brook, Clitheroe BB7 9BQ. It’s launch seven days a week.

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