Sleek York-headquartered RCA Recordsdata, regarded as one of Sony Song’s largest frontline tag teams, has made predominant modifications to its leadership construction in the US.
Brand Pitts has been promoted to the role of President of RCA, with John Fleckenstein upped from his most up-to-date role as co-President to Chief Working Officer.
Both professionals will continue to narrative to Peter Edge, Chairman & CEO, RCA Recordsdata.
Joe Riccitelli, who change into named Co-President of RCA in 2018 and has in particular stable connections in radio, will leave the firm on fable of the present modifications.
Peter Edge says that the government shake-up comes amidst a “genre shift in user question” all over which “streaming has revolutionized every facet of our alternate”.
It’s no longer laborious to mediate about what he’s hinting at: in step with MRC Recordsdata, Hip-hop and R&B shared virtually a third of all streams in the US closing year – and over a third of video streams – whereas Rock pipped Pop to second-most in style streaming genre.
Edge instructed MBW in an interview as of late that Pitts’ experience – alongside side an early stint as the manager of Notorious B.I.G, as successfully as more most up-to-date A&R work with the likes of J.Cole, Usher, Miguel, and Chris Brown – meant the exec brings an “significant A&R observe narrative” to RCA, as successfully as being “a gargantuan mentor and chief of alternative folks”. He added that Fleckenstein had proven himself to be a “gargantuan partner” both to RCA and Sony Song globally in most up-to-date years.
On the R&B facet, RCA has enjoyed sustained success with artists equivalent to SZA, H.E.R and Khalid – no longer least with the latter’s second album Free Spirit, which hit No.1 in both the US and Canada in 2019.
Edge emphasised that RCA’s EVP of A&R, Tunji Balogun, who has signed and developed Khalid, is believed of as a “enormous name player” on the Sony Song tag, embodying an manner of “working with artists early, then supporting and rising them over the very long time-frame”.
Edge extra notorious that key figures within RCA with hip-hop experience encompass two ex-Interscope professionals: Aaron ‘Flee’ Sherrod, who signed JuiceWRLD on the Universal tag, as successfully as Archie Davis, who joined RCA as SVP of Advertising and marketing in behind 2018.
In a press observation, Peter Edge mentioned of the leadership alternate: “RCA Recordsdata change into a clear firm even glowing about a years prior to now. Over the final decade, there has been a genre shift in user question and streaming has revolutionized every facet of our alternate so we have to continually adapt and iterate on our successes.
“Brand has demonstrated gargantuan snort as an piquant, unstoppable chief whose unbridled enthusiasm and experience will likely be priceless in taking our firm to thrilling current directions. Along with his deep relationships and decades of success working with legendary, pioneering artists, he is the excellent partner to lend a hand pass our inventive direction in a renewed, expanded draw for the long term.”
“RCA Recordsdata change into a clear firm even glowing about a years prior to now. Over the final decade, there has been a genre shift in user question and streaming has revolutionized every facet of our alternate so we have to continually adapt and iterate on our successes.”
Peter Edge, RCA Recordsdata
Persisted Edge: “John has been a gargantuan partner working successfully alongside me and all over Sony Song globally these past few years utilizing our alternate forward. This current role will give him expanded oversight to reinvigorate all sides of RCA’s operations.
“I want to thank Joe for his years serving to originate RCA for success. He played a key role in constructing the careers of many of our largest artists and I protect up for supporting his next chapter.”
Brand Pitts change into most no longer too long prior to now CEO ByStorm Leisure / President of Urban Song, RCA Recordsdata. He is soundless a guiding force for Chris Brown as the A&R in the relief of the artist’s most up-to-date hit single Trek Loopy with Young Thug, as successfully as the platinum-licensed hit with Drake, No Steerage.
Pitts change into a key reveal in bringing Atlanta rapper Young Nudy to RCA, as successfully as championing drill tag/crew Winners Circle Leisure – who inked a partnership with RCA closing summer season – plus Grammy-nominated artist, Deante’ Hitchcock.
In 2018, Pitts change into the recipient of the Council District Arts and Song Award and the Energy of Affect Award from the metropolis of Sleek York and has appeared on Billboard’s R&B/Hip Hop listing for a couple of consecutive years.
“[I’m] Furious to work with Fleck and continue to originate off of what we’ve established and I truly occupy to thank Peter and Coach Stringer for forever having my relief!”
Brand Pitts, RCA facts
Said Pitts, “Sleek title, comparable vitality! It’s no secret that tune is a utilizing force in my lifestyles, so being identified as somebody who can continue to data and encourage the RCA family of groundbreaking artists and fellow executives to extra greatness is a responsibility that I attain no longer capture lightly.
“I’m blessed to peaceful be in an industry that I’m so spirited about and the image we paint for ourselves is NEVER completed, so I protect up for more finding out and creating custom-defining moments. Furious to work with Fleck and continue to originate off of what we’ve established and I truly occupy to thank Peter and Coach Stringer for forever having my relief!”
John Fleckenstein began his profession as an intern at Columbia Recordsdata, occurring to win varied roles at Arista, Jive Recordsdata, as successfully as relocating to Sydney, Australia to manual advertising and marketing and marketing and promotion for BMG’s Asia-Pacific Space.
These positions in a roundabout draw ended in Fleckenstein working Sony Song’s World group, creating worldwide campaigns for superstars equivalent to Daft Punk, Beyonce, Miley Cyrus, Justin Timberlake and heaps more.
Since becoming a member of RCA group in 2015, Fleckenstein has helped pressure a relentless string of predominant current artist breakthroughs savor Khalid, Doja Cat, SZA, BROCKHAMPTON and others.
“Bringing Brand’s dauntless and aggressive pressure into the heart of the firm will likely be a great sport changer for our people and our custom. I’m without raze grateful for the ongoing partnership extended by Peter Edge and the make stronger and leadership of Private shut Stringer.”
John Fleckenstein, RCA facts
Fleckenstein’s stewardship has moreover helped the tag score a vary of hits all over artists alongside side Khalid, Justin Timberlake, HER, SZA, Alicia Keys, P!NK, Bryson Tiller, TOOL, Foo Opponents, Pentatonix, and heaps others.
Fleckenstein commented, “We are an Artist-first firm with essentially the most straightforward pattern group in the alternate. I’m incredibly enough with the RCA Family now we occupy got cultivated over the past few years with our current inventive minds, experienced group leaders and our trailblazing roster.
“Brand’s ardour is unmatched. Bringing his dauntless and aggressive pressure into the heart of the firm will likely be a great sport changer for our people and our custom. I’m without raze grateful for the ongoing partnership extended by Peter Edge and the make stronger and leadership of Private shut Stringer.”
RCA’s gargantuan breakouts in 2020 included Doja Cat with her No.1, platinum-promoting Hot 100 remix of Dispute So feat. Nicki Minaj. Doja Cat attracted a couple of 2021 Grammy nominations alongside side Easiest Sleek Artist and Document of the one year.
Meanwhile, amongst other RCA artist achievements prior to now 12 months, H.E.R.’s social justice-inspired I Can’t Breathe scored the singer/songwriter her 13th Grammy nomination in three consecutive years; BROCKHAMPTON’s breakout hit single Sugar change into licensed platinum; and current stars Flo Milli and Mulatto saw their debut initiatives garner licensed gold singles.Song Business Worldwide